Basket size is getting a significant boost from digital ordering platforms. While the industry buzzes about delivery growth and e-commerce innovations, smart grocers are quietly leveraging upselling tools, cross-selling strategies, and automation to grow the average basket size without adding complexity.
At FoodStorm, we’ve seen firsthand how digital ordering software increases transaction value seamlessly. Let’s explore how this works.
Recent performance data from Grocery Doppio shows that digital basket sizes increased by nearly 40% YoY. Shoppers are not just buying more groceries—they’re buying differently.
Stabilizing inflation has led shoppers to revisit previously cut items and consolidate trips into fewer, higher-value purchases. For grocers, this trend presents a major opportunity—but capitalizing on it requires more than luck. It requires digital tools that guide shoppers toward higher-value decisions.
Modern grocery ordering software is no longer just a transaction processor—it’s a revenue driver. With upsell suggestions like “Add gravy to your roast bundle” or “Complete your celebration with a floral centerpiece,” grocers can effortlessly steer customers toward higher-value purchases.
With FoodStorm’s upselling functionality, grocers can:
Shoppers crave convenience, and bundling provides it. Pre-packaged combos—like holiday meal kits or bakery + floral deals—make decision-making easier while boosting perceived value.
FoodStorm simplifies bundling, allowing grocers to:
Digital ordering platforms equipped with CRM tools can personalize recommendations based on shopping behavior and preferences. Features like “frequently bought together” reminders or tailored seasonal offerings encourage repeat business.
Using FoodStorm’s CRM capabilities, grocers can:
Boosting the average order value (AOV) is a fast and effective way to increase margins—particularly in an industry with slim profitability ratios of 1–3%. Each additional item added to a basket represents incremental profit without added labor or marketing costs.
Grocers using FoodStorm’s digital ordering platforms experience:
Many FoodStorm partners have reported consistent growth in both basket size and customer satisfaction after implementing upselling, cross-selling, and bundling tools.
Larger baskets mean greater complexity in order fulfillment—but FoodStorm’s digital order management system ensures accuracy and speed, even as order sizes grow.
Key features include:
These tools allow grocers to handle bigger, more complex orders without compromising quality or delivery times.
From independents to regional chains, grocers using FoodStorm’s platform have reported:
Because FoodStorm was designed specifically for grocery foodservice, it supports a wide range of departments—deli, bakery, floral, heat-and-eat—all while integrating digital and in-store sales seamlessly.
Driving growth through larger basket sizes isn’t about selling harder—it’s about selling smarter. By leveraging intuitive, personalized digital tools, grocers can enhance every customer’s shopping experience and maximize the value of every cart.
With FoodStorm, you’re not just taking orders—you’re growing them.
Book a demo today to see how FoodStorm can help you turn every cart into a bigger, better basket.
Sources:
Smooth.Tech: Marketing Insights
