Research Report: Ignite Your Perimeter with New Growth Strategies

Research Report

Click here to read or download our full research report: Ignite Your Perimeter with New Growth Strategies

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Ignite Your Perimeter with New Growth Strategies

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Grocery stores know their perimeter departments are anything but peripheral, with these areas establishing themselves as crucial differentiators and key profit drivers. While center-store categories increasingly face pricing pressures from online retailers and discount formats, the perimeter gives grocers their most effective opportunity for differentiation, with major brands finding that consumers may be less price-sensitive in perimeter counters, offering a critical way to drive profit.

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However, if everyone views their perimeter as a differentiator, what actually sets you apart?

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In a survey conducted in partnership with Grocery Dive, data was collected from 151 U.S. grocery industry executives across all company sizes resulting in 4 key insights to turn your perimeter into a competitive advantage:

1. Technology drives margins: Perimeter departments demonstrably drive profit margins, but technology is essential to drive the highest levels
   
2. Upgrade in-store: A true omnichannel experience is the goal, but current in-store methods demand an upgrade
3. Scale digital opportunities: With some departments already embracing digitization, stores have the opportunity to benefit from economies of scale
4. Overcome technology training barriers: The biggest barrier to implementing technology in perimeter counters revolves around concerns related to training and onboarding (but the right partner can help you overcome this)

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Click here to read or download our full research report: Ignite Your Perimeter with New Growth Strategies

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