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FoodStorm Joins the Instacart Family

FoodStorm Joins the Instacart Family

This morning we shared the exciting news that FoodStorm is now part of Instacart. Our powerful technology will be offered as part of Instacart’s suite of enterprise technology solutions to help further support partners’ end-to-end ecommerce needs. The entire FoodStorm team, in both the U.S. and Australia, has joined Instacart and we’re looking forward to continuing our incredible work - together!

FoodStorm was founded by Anthony and Miranda Super in 2007, and they built a family business that was founded on core principles of customer partnership from the outset. While we have grown from our humble beginnings, our core principles and values remain. We talked extensively with Instacart executives before making this decision to join forces, and it was our shared vision, alignment in our customer centricity and passion for technology that meant it just made so much sense for our talented teams to be working together.

We’re excited about what this news means for both FoodStorm’s and Instacart’s customers - blending our combined expertise to create something truly powerful for retailers.

FoodStorm will help Instacart bring catering and prepared meals seamlessly into the Instacart ecosystem for retailers. Together, we can fulfill a retailer’s complete ecommerce and delivery needs - from center aisle staples, fresh produce and proteins and frozen goods to catering and prepared foods. With Instacart’s unparalleled reach - the company currently partners with more than 600 national, regional and local grocers to deliver from nearly 55,000 stores across North America - FoodStorm’s technology will now be available to many more retailers.

I would like to extend our warmest thanks to FoodStorm’s valued customers for your tremendous partnership over the years. FoodStorm’s team will continue to operate and support you independently, and we remain committed to driving your ongoing success - now with the resources of Instacart behind us. We’re looking forward to delivering even more leading technology solutions to grow your business and produce more catering, with less work.

I’m extremely proud of what the FoodStorm team has achieved over the last 14 years. From Anthony and Miranda's journey to take a leap of faith to found and grow FoodStorm from the ground up, to the impact our global team makes for our customers on a daily basis, I’m continually inspired by the ongoing contribution from our team.  We’ve developed market-leading software that’s had a measurable impact on hundreds of companies and many thousands of consumers around the world. We took the U.S. by storm, signing 40+ retailers in less than one year. Now that we’ve joined forces with Instacart, unquestionably the leader in grocery ecommerce, the sky’s the limit.

Thank you all for your continued support!

Rob Hill

For more information, please read Instacart’s press release and news blog.

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