There are several keys to success in the catering industry, such as admirable culinary skills, handling pressure, business acumen and determination. But since today’s world is heavily reliant on technology, you can add an online presence to the list. If your customers can’t find your business on the internet, they may never hear about it. Therefore, moving online is essential.
To help you do so, we’ll give you a few simple tips on setting up your catering website.
Contrary to popular belief, establishing a catering webpage isn’t a daunting task. Gone are the days when your only option was to hire coders to build a website from scratch. Here’s what you could do instead:
Website Builders allow you to quickly create fast and secure eCommerce websites. They help optimize your mobile access, accessibility and SEO. They’re also much more affordable than hiring web developers to build a website.
One of the easiest ways to get a jump start on your catering website is with FoodStorm. We offer an intuitive website builder for catering businesses, featuring professional templates that match your brand. It also enables you to create unlimited pages, such as team biographies, contact, events and blog posts.
Best of all, no professional web designers and experience are required. This catering website builder is easy to use and delivers impressive results.
Your domain helps establish your company’s authority and professionalism. While there are numerous top-level domain choices available, you should stick to the most credible options. These include .com, .com.au, .co.nz, and .co.uk.
Dot-com is the go-to domain for most businesses. It’s the most common solution, and the majority of users automatically type it at the end of the search. As a result, it increases the chances of more customers reaching your web page.
One of the most important aspects of creating a domain name for your catering business is using the right keywords. They tell search engines what your website includes. Combined with high-quality content and optimal user experience, they can boost your Google rankings.
In addition, make sure not to go overboard with the name length. Keep it simple and try to stay under 15 characters. Longer names are harder to remember and more prone to typos.
Finally, don’t forget to use a unique name that resonates in your catering clients’ minds. Check out what other caterers are using to get an idea for your organization. However, do in-depth research before deciding to avoid using a trademark name.
There are numerous SEO aspects you need to consider. Keywords should be a major priority.
To avoid manual work, employ online tools that can help you find keywords related to the catering industry. Using the results, you can incorporate long-tail keywords into your content that fit your prospective clients’ intentions. Consider why they would type in a particular term and what they’re hoping to find on your website.
Also, think locally when streamlining your catering website. Locally-optimized content instructs Google to display your web page to people from your area. This way, you can increase the chances of more people hiring you for events.
Furthermore, keep your title tags between 50 and 60 characters long. If they exceed the recommended range, Google can cut them off in the middle and omit crucial information.
Creating a catering website can propel your business to success. With a robust website builder doing most of the work, you can waltz through the online transition.
Still, you need many other ingredients to prosper, and one of them is a fully functional catering platform like FoodStorm. It features everything you need to manage your operations effortlessly, such as catering-specific eCommerce, order tracking, real-time updates, online invoices and customized reports. It takes manual work out of the equation, reducing the room for error and increasing customer satisfaction.
To find out more about how FoodStorm can facilitate getting your catering business online, contact our dedicated team.