The rise of modern consumer expectations and habits has redefined the grocery industry, especially in foodservice, catering, and made-to-order operations. Shoppers now expect seamless experiences across all channels, whether they’re ordering a hot meal from the deli counter, customizing a catering order, or picking up items pre-ordered online. The FoodStorm Order Management System is specifically designed to handle these complex needs, ensuring grocery retailers can deliver on flexibility, speed, and personalization. By integrating omnichannel ordering into their operations, grocers can not only meet but exceed the evolving demands of today’s shoppers.
Omnichannel ordering allows grocers to serve customers in their preferred ways, whether that’s placing an order online, through a mobile app, or at a perimeter counter in-store. Think about a busy shopper placing a catering order for a weekend event: FoodStorm’s online ordering enables them to browse menus, customize their selections, and schedule pickup or delivery—all within minutes. Similarly, customers picking up an order from the deli can pre-order directly on the Caper Cart and skip the line. Or while customers are browsing in-store, they can use an in-store ordering kiosk to discover new items on offer, such as a holiday-themed custom cake from the bakery. These omnichannel ordering capabilities ensure that grocery foodservice operations, from hot bars to bakeries, add convenience rather than complexity to customers' lives.
Shoppers expect updates on their orders in real time, from preparation to pickup or delivery. With FoodStorm, grocers are empowered to provide live status updates for all order ahead items, alerting customers when their items are being prepared or ready for pickup via a simple click on the Kitchen Display system (KDS). This is just as valuable in the deli, made-to-order or catering departments, where accurate order times and stock availability are critical. A customer who orders a custom sandwich online for lunch expects confirmation that it’s hot and ready for pickup during their break—and with FoodStorm’s omnichannel ordering support, this is easily achieved. Real-time visibility builds trust and keeps operations efficient.
Personalization is a game-changer in grocery foodservice, and FoodStorm helps grocers deliver tailored recommendations based on customer preferences. For example, shoppers frequently placing orders for family-sized lasagna trays might receive targeted promotions or suggestions for complementary items like fresh garlic bread or dessert. Customers feel valued when their order history is remembered, their dietary preferences are honored, and their experience reflects their unique needs. By delivering this kind of personalized service, grocers foster loyalty and increase customer retention over time.
Omnichannel ordering, powered by robust tools like the FoodStorm order management system, is revolutionizing grocery foodservice, catering, and made-to-order operations. By enabling grocers to meet customers wherever they are, deliver real-time order updates, and personalize shopping interactions, FoodStorm ensures retailers stay ahead of the curve in a competitive market. As technology continues to reshape the grocery landscape, embracing omnichannel strategies ensures not only smoother operations but also happier, more satisfied customers. For grocers, the future of foodservice lies in delivering convenience and quality without compromise.
Book your demo today to learn more about what FoodStorm can do for your business.
